Brand Storytelling – Engaging With Your Target Group
Brand Storytelling:Engaging With Your Target Group Merily LilleväljaWho wouldn't love a story that is SO compelling that it will stay in their memory for years, if not even decades? Who wouldn't love their brand to have a story like that? One of the oldest forms of communication is telling stories. It is what connects us and helps us to understand the society, culture and the world itself, as it is. Since we live