Fotograaf MAFFITI

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Can brands HaveGood Or Bad ImpactOn The World? Merily Lillevälja There’s been a lot of controversy about whether branding is good or bad. Does it have a positive impact or a negative? What kind of power lies beneath branding? Let’s just say this - everything has its good and bad sides, its yin and yang, the black and white. But it’s not that simple. It’s the gray area that we’re talking about. It’s